Replies and follow-ups first, then first messages. Ticking logs the send and which message went out.
Messages
Click one to read and copy it. Reply rates appear once a message has gone out 10 times.
Calendar
Follow-ups, task deadlines, project dates, renewals and invoices
Briefing → Scripting → Production → Client review → Delivered
Capacity
How many retainers you can actually deliver at once
Clients
Accounts that have signed — the delivery side of the pipeline
The plan
What the goal actually requires, in your numbers
To reach the goal
Computed from the pipeline every time you open the app — each line disappears when it is handled
Against last month
The only fair comparison — you, previously
Retainers to invoice
Nothing is raised automatically — you press the button
Revenue
Invoices raised and paid — this is what drives the revenue target
Subscriptions
Recurring tools, sorted by next renewal
One-off costs & credits
Extra model credits, per-project purchases, anything outside a plan
Links
Pinned links also appear in the dock at the bottom of every page
Preferences
All stored locally in your data file
What moved
Every logged event in this week, newest first
What stalled
Overdue steps and accounts going cold
Outreach funnel
Where accounts stand, and what the ratio actually looks like
The retrospective
Three questions. Short answers are fine — the point is noticing, not writing.
Past reviews
Patterns show up across weeks, not within one
Mike Studios — Sales playbook
English is for you — the thinking, the strategy, the reminders. French in blue is what you actually say. Never translate on the fly in front of a client.
Dealerships · custom shops · rental fleets — Sud de France
Nobody can run a photoshoot for every arrival. So the one good shoot a year goes to the flagship, and everything else gets catalogue coverage.
Mike Studios removes that constraint. Every vehicle gets the flagship treatment, built from the photos your team already takes, staged in your own showroom. No shoot day, no vehicle off the floor, no crew.
The line, in the room
« Vous ne pouvez pas organiser un shooting pour chaque véhicule qui rentre. Donc le beau, c'est une fois par an, et le reste passe en photo de catalogue. Nous, on enlève cette contrainte : chaque voiture peut avoir le traitement du modèle vitrine, à partir des photos que vos équipes prennent déjà. »
Why this opening works. It never criticises their photography, which on a good forecourt is competent and which they are quietly proud of. It names a constraint they already live with, so agreeing costs them nothing. A prospect who agrees with your diagnosis has already started buying.
Selling into French business cultureErin Meyer · five scales that change the sale
PersuadingPrinciples first
Principles
Applications
Give the reasoning before the example. Opening with a case study, the Anglo-Saxon reflex, reads as sales patter here.
TrustingRelationship
Task
Relationship
Trust is built before the quote, not by it. One coffee on the forecourt beats three follow-up emails.
DecidingTop-down
Consensual
Top-down
The patron decides. A good meeting with a marketing manager moves nothing at all.
DisagreeingConfrontational
Avoids
Confronts
You will be contradicted bluntly. It is a test, not a rejection. Folding at the first objection loses their respect.
CommunicatingHigh context
Explicit
Implicit
What is left unsaid carries the meaning. « On va voir » is a no. Make them say it plainly before you leave.
The diagnosis
Their photography is fine. That is exactly the problem, and why attacking quality fails. Every dealership shoots the same way, in the same place, in the same light, so a 911 in Cannes is indistinguishable from a 911 in Lyon. The car is documented. The reason someone wants it is not. And because stock turns constantly, they are locked into whatever is fastest.
If they push back on quality
« Vos photos sont propres, ce n'est pas le sujet. Le problème, c'est que tout le monde photographie de la même façon, au même endroit, avec la même lumière. Votre voiture est bien documentée. Mais rien ne donne envie. »
What we make
Lead with the format that fits the vehicle, never with a fixed deliverable count. Volume is a packaging question, not a positioning one.
Enhanced photography
Their own photo, graded and composited into a finished ad. Nothing replaced with something synthetic.
« Votre photo, finie. »
Generated imagery
A new visual built from their reference photo, for looks a retouch cannot reach: different light, different setting, different hour.
« La même voiture, une autre lumière. »
Carousels
Several images working as one ad unit.
« Un carrousel, pas une photo isolée. »
Before / after
Their live listing beside the finished version. The single most persuasive thing you own.
« Votre annonce actuelle, et la version finie. »
Video
Showcase films built the same way, with real movement and staging. Not a slideshow of stills.
« Un vrai film, pas un diaporama. »
The mechanism
Three steps, and the second is the one competitors cannot answer. Say it slowly.
They send photos they already have. Taken on a phone, on the forecourt, this morning. Nothing to organise.« Vous m'envoyez les photos que vous avez déjà. »
They can send their location too. A photo of their showroom, their forecourt, a specific spot. The vehicle is staged there. What appears is their premises, not a generic studio backdrop.« Et si vous voulez, votre showroom. C'est chez vous qu'on voit, pas un décor. »
They approve before anything is published. They see it on their own vehicle before committing to anything.« Vous validez avant. Sur votre voiture, pas sur un exemple. »
Turnaround. You do not know it yet, so never give a number. « En quelques jours, pas en semaines. » A day count given casually becomes a contractual term.
Packages
Never open with these. Price arrives after they have agreed on the problem and seen their own vehicle finished. Quoting early turns a conversation about their business into a comparison of suppliers.
Proof
The three approaches
Phone — NEPQGoal: the meeting, never the sale
You are not explaining an offer. You are getting them to state the problem in their own words, because a problem they articulate is one they own. Understand, then dig, then propose. Never in a different order.
Getting past reception
« Bonjour, je me demandais si vous pouviez m'aider un instant… Comment vous appelez-vous ? … Laura, est-ce que le patron, ou la personne qui gère la concession, est disponible ? »
Asking her name first changes the register: you stop being a cold caller reciting a script and become a person talking to a person. It also gets you a name to use if you call back.
Situation questions
« Aujourd'hui, quand un véhicule rentre sur le parc, qui s'occupe des photos ? » « C'est fait en interne ou vous faites appel à quelqu'un ? » « Sur combien de véhicules vous arrivez à faire quelque chose de vraiment soigné ? »
The third question is the one that works. It cannot be answered without admitting the constraint, and they admit it themselves rather than hearing you say it.
Questions that create the gap
« Qu'est-ce qui se passerait si chaque véhicule ressortait comme votre modèle vitrine ? » « Qu'est-ce qui vous en empêche aujourd'hui, le temps ou le budget ? » « Et si ça ne vous coûtait ni l'un ni l'autre ? »
The close, which is not a close
« Je ne vais rien vous vendre au téléphone. Envoyez-moi la photo d'un véhicule, je vous renvoie la version finie. Vous jugez sur le vôtre. Si ça ne vous parle pas, on en reste là, sans rancune. »
"If it doesn't speak to you, we leave it there" removes the pressure that makes people say no defensively. You are asking for a photo, not a decision. Almost nobody refuses a photo.
In person — on the forecourtYour strongest channel, and the least used
France runs on relationship-based trust, so presence outperforms persistence. One visit is worth ten emails. Go late morning or mid-afternoon; never Saturday, when they are selling.
The opening
« Bonjour, je ne viens pas acheter de voiture. Je travaille avec des concessions du coin sur la façon dont leurs véhicules apparaissent en ligne. Je passais, j'ai deux minutes, est-ce que le patron est là ? »
Saying you are not a buyer disarms the reflex to hand you to a salesperson. Announcing two minutes and then honouring them is what earns the next, longer conversation.
What you carry
One before/after on your phone, on a vehicle from their segment. Nothing else.
No brochure, no price list. Price is discussed sitting down, never standing on tarmac.
The exit
« Je vous laisse travailler. Envoyez-moi la photo d'un véhicule quand vous voulez, je vous fais la version finie. Sans engagement, et vous verrez sur le vôtre. »
Leaving before they need to ask you to leave is what makes you welcome next time. Never be the person who overstays on a busy forecourt.
Cold emailWeakest of the three. Opens a door, closes nothing
A cold email cannot sell this. Its only job is a one-line reply. Every element you add lowers the reply rate, so the discipline is subtraction.
What must be in it
Proof it is genuinely them: one specific vehicle you saw on their site.
One idea. Not a list of services.
One closed question, answerable with a single word.
No price, no attachment, no booking link, no signature block essay.
Follow-up
Three at most, at 3, 7 and 14 days. The last one says plainly that it is the last. Silence after that is bad timing, not rejection — mark them for a call instead, since the channel was the problem.
The exact templates live in Pipeline → Messages, where every send is logged against the account.
In the meeting — GRAMS
The five lines of discoveryNEPQ wins the meeting. GRAMS runs it
Different pace entirely. NEPQ is brisk because you are borrowing two minutes. GRAMS is slow because you were invited. Ask permission to ask, and say you need not cover everything — that is precisely what produces honest answers instead of performed ones.
« Avant de vous parler de ce qu'on pourrait faire, j'aimerais comprendre où vous en êtes vraiment. Ça vous va si je vous pose quelques questions ? On n'est pas obligés de tout couvrir. »
G
Goals
What success looks like to them, specifically.
« Sur les 6 prochains mois, qu'est-ce qui compte le plus : vendre plus vite, vendre plus cher, ou faire venir plus de monde ? »
R
Reality
What actually happens, not the tidy version.
« Concrètement, quand un véhicule arrive, il se passe quoi, dans l'ordre ? »
A
Alternatives
Including doing nothing, which is your real competitor.
« Vous avez envisagé quoi d'autre ? Une agence, quelqu'un en interne, ou laisser comme ça ? »
M
Meaning
The one everyone skips, and where the real yes lives. A business reason justifies a decision; a personal one drives it.
« Et pour vous, personnellement, pourquoi ça compte ? »
S
Struggles
Ask, then stop talking. The silence does the work.
« Qu'est-ce qui bloque vraiment ? »
Objections
Answer the fear underneath, never the sentence itself. And never rush: in this culture a fast rebuttal reads as a rehearsed one.
« C'est de l'IA, ça va faire faux. »
The fear is looking cheap to their own customers. Do not defend the technology; remove the risk.
« C'est exactement pour ça qu'on part de vos photos et pas d'images inventées. Envoyez-m'en une, vous jugerez sur votre véhicule. »
« On a déjà quelqu'un. »
Never position against their person, who may be family or long-standing. Position alongside.
« Très bien, et je ne remplace personne. Ce que je fais commence après la photo. Montrez-moi une annonce récente, je vous fais l'avant/après. »
« C'est combien ? »
Asked early, this is a way of ending the conversation politely. Refuse the frame without refusing them.
« Ça dépend du volume, et je ne vais pas vous sortir un chiffre au hasard. On s'assoit dix minutes, je vous donne un prix ferme. »
« Envoyez-moi une plaquette. »
A brochure request is a soft no. Trade it for the demonstration instead of complying.
« Je peux, mais une plaquette ne vous montrera pas vos voitures. Envoyez-moi une photo, je vous renvoie la version finie. C'est plus parlant qu'un PDF. »
« On n'a pas le temps. »
This is the objection your offer was built to answer. Say so plainly.
« C'est justement l'idée. Vous envoyez une photo, et vous ne faites rien d'autre. »
The only thing to win today
One photo of one of their vehicles. Not a signature, not a budget, not a formal meeting. The photo starts the demonstration, and the demonstration does the selling. Every conversation above is engineered to end there.
Service agreement
Your own details go in once and are reused on every contract. Pick a client below to generate a finished .docx, ready to read through and send.
